Artist webshop
An artist-led Shopify storefront for watercolour art, prints, cards, workshops and homeware. The site is visual and brand-led, while still keeping product browsing clear and easy to navigate.

2 years
Website Manager, UI/UX Designer
Visual storytelling, product browsing, brand warmth. Also built a separate b2b website for wholesale orders. Completely built whilst keeping the Shopify subscription on the standard subscription (not wholesale). Implemented and customised plugins to enable wholesale orders.
www.pinghe.art
wholesale.pinghe.art
